Profit Strategies Small Business Marketing Ideas and Tips

Words of Praise...

"Bonnie, I just wanted to drop you a quick note about your e-zine. I get so many of these, and I’ve set most
of them to automatically be deleted, to be honest. But yours has been a great help, and actually contains
information that I can use every time I get it. So many of them are little more than a commercial, but yours
really packs a punch. I'm still working on my “30 second intro” that you wrote about some time ago. In
addition to being a good exercise to help me in meeting new future clients, it’s also made me stop to think
about what my business is really about. Anyway, thanks for all the time and effort you put into it. It really
is a great resource."
~ James D. Voigt, Lavelle Law, Ltd., Palatine, Illinois, http://www.LavelleLaw.com

"Bonnie's eZine is the ONLY newsletter/eZine I know I ALWAYS open! She keeps me on top of my
marketing and business strategies by offering essential, but easy-to-implement, time-tested methods to
keep my marketing and business plans on target. The "periodic reminder" her eZine provides keeps these
essential areas of business management from "falling off my plate", as they used to do."
~ Leah Richter, RichterWorks, Mount Prospect, Illinois, http://www.richterworks.com

"I'm a great cook, but I had NO IDEA how to be a success at running a catering company. I began working
with Bonnie because I needed help with general business management advice, how to develop a marketing
plan, and financial management of my company. Bonnie helped me with all THREE of these areas!

Since I began working with Bonnie, my sales revenues have more than DOUBLED over the last year, taking
my business into 6-figures. My business has expanded from "rented kitchen space", to having opened my
own café and commercial kitchen.

In April 2008, The Daily Herald (a newspaper that circulates in the NW Suburbs of Chicago) ran a story about
our business. Because of this PR, (which Bonnie successfully pitched for us) over 100 people stopped in our
café/kitchen, and sales spiked over $3,500 within one week.

When I first met with Bonnie, I didn't feel like I had a business. Now I feel what I have developed is a real
business. It has been challenging, but I have the confidence that I am going to make this business work with
Bonnie's help. Thanks, Bonnie, for your business guidance!"
~ Kathy Pedersen, On Occasion Catering & Events, Palatine, IL
http://www.onoccasioncatering.com

"It has been a pleasure working with Bonnie. Her questions, thoughts and observations were always on
target. She brings perspectives from other business experiences that shed new light on issues and
problems. I highly recommend her as a resource for creative ideas and problem solving. Top Qualities:
Expert, High Integrity, Creative"
~ Donn Cropper, President, Angle Tool Company, Elmwood Park, IL

"Bonnie, I own and run a small refurbishment business working mainly in the corporate and retail market,
and I do a small amount of domestic work depending on my workload. I have benefited from ProfitZine, and
the marketing assistance I have received from you in the following ways---Firstly, I find that more often
than not, I have been struggling to get the correct pricing for my services---and I have no one to bounce
ideas off, as I work by myself. I have in the past done a few courses, but I prefer the ongoing information
supplied by you because it's always current, and I can study it from my laptop. I have been slow in keeping
my prices in line with inflation, as I did not want to lose clients. But, I have started to adjust my prices, as
you encouraged me to do, and so far, I have had no problems with losing customers and my profits are
rising! I look forward to the guidance you give me. Your approach is very positive, and solid, and I have
benefited from your kind assistance! I also found the list of FREE marketing ideas very helpful, and have
listed those that will work for me, and am starting to apply them. Thanks Bonnie!"
~ George Fanning, New Environments, Johannesburg, SA

"Bonnie has exceptional instincts about people, and their capacity to achieve new milestones in their
businesses. I recommend her highly, and without reservation to all interested in enhancing their
organizational development."
~ Privacy requested

"Bonnie is skilled at listening and understanding my business; what drives it, what may not work, and how
to improve it. I have referred several business owners to her because of her on-target expertise."
~ Jim Cauthorn,Cauthorn Financial Group, Palatine, IL,
http://www.cauthornfinancial.com

"Bonnie is clear, concise, easy to follow...her platform and teaching skills befit her as a Small Business
Expert."
~ Marianne Rowe-Dimas,The Image Factor, Buffalo Grove, IL,
http://yourimagefactor.com

"Before I started working with Bonnie, I didn't really know what the essential components of business and
marketing plan were. Bonnie was very resourceful in guiding me through the process, and thinking through
issues. Even more, she provides me with other networking opportunities. Bonnie has been an invaluable
resource for me as a startup entrepreneur. Now I have a business and marketing plan in place, with other
networks to continue to grow.
~ Alan Zhao, 3Win3, Hoffman Estates, IL, http://www.3win3.com